Director of Product Design
2012–2015

One of the largest associations of auto insurers engaged the team at ÄKTA to transform a complex, paper-intensive arbitration process into a streamlined digital platform used across the insurance industry.

As Director of Product Design, I assembled a cross-functional team and led a nationwide research effort with leaders and practitioners from 10 of the nation's largest auto insurers, uncovering workflow inefficiencies and opportunities to modernize a complex, paper-heavy process.

The resulting design significantly reduced reliance on paper, exceeded client expectations, and led to an expanded engagement.

The project included: Contextual Inquiry, Experience Mapping, Persona Research, Information Architecture, UX Design & Validation, and Design System Development.