top of page
SurePeople
VP, Product Design
2022–2025
SurePeople is a behavioral intelligence platform that helps individuals and teams improve communication, collaboration, and performance.
As VP of Product & Design, I led product strategy, research, design, and innovation across a multi-platform ecosystem spanning web, mobile, Slack, and Zoom.
The Challenge
SurePeople had a powerful vision and a strong underlying platform, but product investments were often driven by assumptions, individual perspectives, and new ideas rather than a shared understanding of customer needs. As a result, teams were pursuing new features and concepts while core customer experiences remained difficult to adopt and use.
My Approach
One of my first actions was to establish customer research as a core input into product strategy and prioritization. By grounding decisions in customer truth, we aligned teams around a shared understanding of user needs and focused product investment on improving core experiences:
-
Simplifying onboarding and activation
-
Strengthening the platform's core value proposition
-
Expanding experiences across web, mobile, Slack, and Zoom
-
Turning psychometric insights into meaningful action
Outcomes
-
45% increase in enterprise adoption
-
20% increase in conversion
-
30% improvement in delivery velocity
-
Expanded product ecosystem across multiple platforms
-
Contributed to the successful acquisition of the company through product and user experience transformation
Reflections
Organizations rarely suffer from a lack of ideas. More often, they suffer from a lack of alignment around customer reality.
This experience reinforced my belief that research is not simply a validation activity — it is a strategic tool that helps teams make better decisions about where to focus, what to build, and when to say no.
Voice of the Customer
Since discovering Prism, we've used it extensively to help develop individuals, teams, and leaders. The insights have been incredibly valuable, and the impact on our people has been meaningful.
Inez Stewart – CHRO
John's Hopkins Medicine
SurePeople's platform is intuitive, easy to use, and highly effective in supporting leadership development at scale. The feedback we heard most often from participants was how impactful Prism was to their growth as leaders.
Jen Braun – Director of Development
American Hospital Association
When I first encountered Prism, I was blown away by the depth of insight and the breadth of capabilities available in a single platform. It quickly became one of the most valuable tools in our leadership development efforts.
Chris Newell – Senior Director
Boston Children's Hospital
bottom of page